OMG - "New Logo and Identity for Merck KGaA, Darmstadt, Germany, by Futurebrand" a triple three-dimensional # - it's not even typography: http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_merck_kgaa_darmstadt_germany_by_futurebrand.php#.ViEpRhCJFUM but I don't know what it is instead! *shudder* #