http://sn.1w6.org/file/lnxw48-20150803T053547-ltb9d62.html
#GPlus history https://fresh.federati.net/url/5557 // I think #nymwars and forced integration were the things that hurt it. As it was a #Diaspora clone (near-identical look-and-feel at launch), they'd have done well to integrate #federation and contribute code & features to D* instead of cutting off outside interaction.